The absolute, hands down best way to create marketing content online is to create content with your target audience in mind. This means you need to create Buyer Personas. What is a Buyer Persona? It is a fictional representation of your ideal customer. Meaning, who are the types of people most likely to buy your product or services? Are they:
• Male, Female or both?
• What age are they?
• What educational level are they likely to be at?
• What is their most probable income?
• Why would they want and need your product?
• When would they most likely be viewing your content?
• What are their interests, challenges and problems?
• How would they most likely like to be contacted and in what ‘tone of voice’?
Do some research and then you should attempt to make 1-3 different personas, to help you understand how your content should be presented to promote the most engagement. Make your content relatable, authentic an personalised. People want a connection, not a hard sale. The more consideration you put into potential customers the better to develop the loyalty you want.