Since lockdowns and pandemic restrictions, the importance of online and social media presence for businesses, has become very apparent. Social Media Marketing is an incredible way to reach people and get your brand seen as the average adult spends at least two hours a day on social media platforms. Any businesses that have chosen not to take advantage of online marketing have suffered greatly under the conditions imposed due to COVID-19. Social Media Marketing for businesses is a great way to better understand your target audience and what type of content you should be producing. This can be seen through the use of Social Media Analytics.
Ways Analytics Help Businesses
• Spot trends relating to your brand and offerings
• Understand what is being said about your brand
• Gauge customer sentiment towards products and services
• Figuring out the who, what and when, in regards to interaction with your content, by users
• Track your competitors and what is and is not working for them
• Map how third-party partners and channels affect your performance
These insights can help you to make tactical adjustments and drive future strategic decisions. They can help you improve product development, customer experience, branding, operational efficiency and aid competitive analysis.