If you are looking for ways to improve your content, one very critical aspect, is including visuals. People love imagery that enhances the message that you are trying to send. In an ever-growing world of short attention spans, pictures of creative visuals to emphasise the words, is imperative.
Tips to Adding Images
• For Blogs or long blocks of text, add an image every 200-300 words
• Only use images that actually relate to what you are saying
• A custom infographic is a great way to have something original and appealing for your content
• If your brand voice tends to toss in humour, then a great way to grab attention, is with a meme
• If using a photograph, be sure to keep it proportioned, always resize from the corner so as not to skew the image (very rooky move)
Images are very important in your content, so be sure include eye-catching, interesting images that you are actually allowed to use. There are several free stock image sites you can use so as not to infringe on ownership rights.