Many businesses believe that they need to have a social media account on all platforms available to them. This is unfortunately not the case. Having too many social media accounts can be harmful to your business and brand.
Instead of trying to be on every platform that you can, you should try and figure out which platforms will work for you and your business best. The more platforms you are on, the more time it will take to manage them and keep them updated. It also means that you need to create a variety of different content as what is suitable for one platform may not be suitable for another. This includes the graphics that will need to be in the correct format.
Once you have posted your content, you need to stay engaged with your followers on each of those accounts. This includes liking and replying to comments.