Small businesses have limited or no budget to allocate to marketing in the early days. Here are some top tips on how to ensure you get the most out of your budget.
Consistency is vital for marketing your business. Many people think they need to create accounts on ALL social media platforms. This is not true. Pick one or two to focus on and be consistent with the content.
A plan is essential when deciding on the content and how often to post onto social media. Like a business plan, a social media plan will set achievable goals. Your content can consist of posts that enhance your brand, focus on a specific product/service and engagement posts.
If someone comments on one of your posts or engages, don’t forget to engage back. This shows that you are committed to your brand and visible. It also builds a rapport with your customers, and as they say, ‘People buy from people.’